Why Whiteboard Animation is the Highest Converting Visual Presentation?
If you aren’t currently using whiteboard animation for your product or service, you may be missing out on some incredible opportunities for building authority and raising conversion rates. Many experts believe that whiteboard animation is quite possibly the best visual medium for online conversions because it presents succinct information that holds people’s attention. But why does whiteboard animation work and what do you need to know if you want to implement your own whiteboard animations on your website? In this article, we’ll explore everything that you need to know about whiteboard animation so that you can decide if you want to use it or not.
Why Does Whiteboard Animation Work?
The reason that whiteboard animations work is basic psychology. There has been a significant amount of research done on whiteboard animation as a communication medium. According to psychologist Dr. Richard Wiseman, whiteboard animation showed a 15% increase in retention over other methods. “Normally you have to work incredibly hard to get 5, maybe 10 percent increase in any kind of behavioural measure like that. Simply by animation you’re seeing a 15 percent increase,” Wiseman said. What is means is that when you show whiteboard animations to customers, they are going to remember more than any other communication method you use.
How Did Whiteboard Animation Start?
So, where did this medium originate and how did it become so popular in such a short amount of time? While the roots of modern whiteboard animation only stretch back a few years – started by the United States Postal Service – the history of whiteboards can be traced far back to the roots of animation themselves. Steamboat Willy – the original name for Mickey Mouse – is the symbol of animation origins. But the cartoons that have been playing on televisions for decades are very likely part of the reason why whiteboard animation is so effective; in short, humans like animation and visual stimulation.
What is Whiteboard Animation Used For?
Whiteboard animation is generally used to convey ideas or make a sales pitch – sometimes in a subtle way, and sometimes, not so subtle. The whiteboard animation is meant to draw the person in, get them to watch the entire thing, and leave with an idea or thought that the animation was meant to convey.
For example, supposed that a company sold self-cleaning toothbrushes. The animation might start by showing people just what kind of bacteria can accumulate on your toothbrush when you leave it out in the bathroom. The animation would probably highlight the most harmful bacteria and show the viewer just what kind of things can happen inside the mouth when that bacteria is present. Then, it would show the self-cleaning toothbrushes (which is something someone really should invent) and demonstrate how they killed that bacteria and made your toothbrush fresh and clean.
Benefits of Whiteboard Animation
So, what are the benefits of whiteboard animation? The first is that you are going to make yourself unique among all of your competitors. Do they have whiteboard animations? If the answer is no, then you are going to have a major advantage. Even if the answer is yes, you can make a totally unique whiteboard animation that is going to put theirs to shame.
The second thing that you are going to do is give potential customers the information that they need. The problem with a website is that you have to explore and click on links to pages in order to get the full scope of the information. A whiteboard animation on your homepage is going to give them all of the information that they need to make a decision.
Third, you are going to simplify things for your customers. This is one of the major factors that keep people from buying – they don’t understand or things are too complex and so they simply go away and do not convert. With a whiteboard animation you can simplify things considerably and increase your conversions.
You are also going to impress people with a whiteboard animation. This is something that even the big corporations are starting to do, and making yourself look like you are big time will increase your sales – even if you are just a small business.
Finally, you will increase your conversions. This is not a guess this is a proven fact. Most people predict that whiteboard animations increase conversions by 20% or more. Unbounce.com gave an explanation of that 20% increase.
The Statistics Tell the Real Story
As mentioned, there have been studies done on whiteboard animations that show significant results, but all you have to do is look at the various companies that are out there that have used them and had very good success. They have reported those results and you can find them easily by searching the web. Looking at the statistics leaves no doubt that whiteboard animations are amazing conversion tools. You can probably find something very similar to your industry that will show you that whiteboard animations are going to work for you.
How to Get a Whiteboard Animation
So, how and where do you get a whiteboard animation? The answer to that is: just about anywhere but the question that you should be asking is where you can get a quality whiteboard animation that is going to convert and skyrocket your sales, making your investment in it completely forgettable. A good whiteboard animation cannot be found on websites like Fiverr – they can be found with companies that keep up with the latest trends and care about your success.
The whiteboard animation that you use has to be specially designed to convert customers and give them the information that they need. The conversion rate can increase from as little as 20% to as much as 150% in some cases, because of the release of dopamine that comes with watching an animation. But they have to be drawn correctly where the person who sees is not only entertained – they are convinced of the point that you are trying to make. This is absolutely vital when it comes to whiteboards and a $5 whiteboard animation or other discount service is not going to get you the results that you are looking for.
Who is Using Whiteboard Animation?
There are lots of companies that are using whiteboard animation these days. Fortune 500 companies are starting to incorporate them into their websites and advertising. Starbucks and AOL are two big companies that have recently started using whiteboarding to share information on new products and convince people to buy.
So, why are these big companies using whiteboard animations? Simple – because they work! Companies are having great success with these for new promotions, for giving people information so that they have a reason to buy and for getting their attention and bring them to the brand.
You can do the same thing even if you are a smaller business. If you can get a great whiteboard and get it in front of your targeted customers, you will be able to get someone’s attention and have a much better chance of converting them.
How Much Does Whiteboard Animation Cost?
The cost of a whiteboard animation varies depending upon what you want. You can get a whiteboard animation pretty cheap, but the quality if probably going to be bad. The length of your animation, the difficulty in drawing the elements (such as your logo) and many other factors will determine what you are going to pay for a whiteboard animation.
Yes, you could go with one of the sites that sell cheap services. But you want to keep in mind that you get what you pay for – especially with whiteboard animations. Go with a company that knows what they are doing and has a track record of creating video animations that actually do convert. Otherwise, it is simply going to be money spent without a return on investment and the whole point of the whiteboard animation is to increase conversions and of course, revenue.
One of the great advantages of working with us is our flat rate all inclusive model, which enables you to get stunning whiteboard animation videos for your organization without breaking the bank and without any hidden costs or fees.
Should You Invest in Whiteboard Animation?
So, the bottom line is, should you invest in whiteboard animation? The answer is definitely yes – if you get the right company to design your whiteboard animation. There is no doubt that whiteboard is one of the best ways to get the attention of your customers and give them the information that they need to decide to buy something from you.
If every customer who came to your website got drawn in by a whiteboard animation, your conversion rate would go up by at least 20%. The ratio seems to fluctuate drastically, with some people having incredible results of 150% conversion rates, but marketing data compiled by Media Button show that explainer videos (another name for whiteboard animations) are very effective, because up to 75% of executives watch work related videos during the week and an explainer video makes people up to 85% more likely to buy if they watch the entire presentation.
There is no question about it – whiteboard animations just work and you should get one for your business and see what kind of results you get today.
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