That’s not a video.Video is currently ‘king’. Yes, right after content was king, before SEO was king. Everyone is pivoting towards video and CMOs are on their teams’ necks to make ‘viral’ videos. In an age where video production is significantly cheaper, and ideas are abundant, it’s ironic that we’ve abandoned what videos really mean. … Read more…

Is Video Important to Digital Strategy?You’ve probably heard a few of these around the digital marketing communities: “Video drives engagement”, “The audience loves videos better than text”, and “video is where ‘it’ is at”. But do these claims convert to results? If you focus on video, will you just be entertaining your audience or can … Read more…

Using Copyrighted Music in Videos: Everything You Should KnowIn the traditional creative space, copyright law has always had its gray areas. When we consider the online space, where 2.5 quintillion bytes of data are created every day, … well… it’s chaos. But regardless of how vast the internet is, it’s not so easy to break copyright laws and … Read more…

Want to Buy a Whiteboard Animation Video? Read This First!Digital marketing trends are ever changing, but one thing seems to stick around; video content. Your target audience loves videos. So much that one-third of our collective online activity is video streaming. Video marketing is the top focus of every brand marketer today. Social media networks are constantly rolling … Read more…

7 Keys to a Great Kickstarter Video That Gets You FundingKickstarter is an amazing platform that helps people turn their dreams into reality. If you have a great idea which you think is worth a lot of money, you can use Kickstarter’s crowdfunding model to raise thousands or even millions of dollars to get you started. However, … Read more…

Why Do You Need a Whiteboard Animation Video?If you are not currently using whiteboard animation to spread the word about your idea, product or service, you are missing out on some incredible opportunities for building authority and raising engagement as well as conversion rates.Whiteboard animation is simply the best visual medium to get any kind of message … Read more…

4 Ways of Boosting Website Conversions through Warm TrafficCreating an online presence is the new way for business owners to market their brand and services. Boosting website conversions is the sure way to grow your business and income. Sales conversion is a common way to improve a business. But in this article our major focus … Read more…

4 Guaranteed Ideas to Make Conversions Using Whiteboard VideosCreating whiteboard videos to deliver your message to potential clients is one of the best ways to get them interested in your product or service. It is for this reason that many companies invest time and money coming up with the best videos that they believe will … Read more…

Top 3 Ways to Ensure Your Animation Provider Delivers Quality WorkHiring a reputable animation provider is only the first step towards getting an awesome explainer video designed for your company. In most cases, making the right choice in picking a provider should automatically result in a video that is high quality, but this is not … Read more…

Qualities of the Ideal Voice TalentVoiceover talent for a whiteboard video can make or break the delivery of a message to the target audience. It is said that majority of conversions that are recorded in relation to videos are due to the voice over used, making it essential to find the best one for your … Read more…