7 Keys to a Great Kickstarter Video That Gets You Funding
Kickstarter is an amazing platform that helps people turn their dreams into reality. If you have a great idea which you think is worth a lot of money, you can use Kickstarter’s crowdfunding model to raise thousands or even millions of dollars to get you started. However, not everyone succeeds in getting their idea funded. There are plenty of amazing ideas on Kickstarter that, for one reason or another, never got funded.
One of the best ways to increase your chances of getting funding is by making a video about it. According to Kickstarter, over 50% of projects with videos get funded compared to just 30% funding rate for projects without videos. Therefore, if you want to hit your crowdfunding target easily, you need to create a great video to convince your audience. Here is how to go about it:
1. Be Yourself
Kickstarter was made with the aim of creating an online community where people can help each other achieve their goals. Some people will fund your project without even fully understanding it, just because they believe in you. People want to see you, hear what drives you, your passion, and your journey to getting to where you are. They also want to ensure that they are giving money to a competent and trustworthy person.
2. Make It As Detailed As Possible
Your aim should be to share all pertinent information about your idea in a clear, concise and detailed manner. If you look at the most funded Kickstarter campaigns, you’ll notice that most of their videos are 3 to 5 minutes long. You want to keep your pitch at this length; not too short that you leave out key details and not too long that you discourage people from viewing it. Make sure you squeeze in every important detail and any features that you think could get people interested.
2. Don’t Make a Boring Kickstarter Video
You want your viewers to watch the full video nonstop without ever checking how much time is left. To do this, you will have to make sure that it’s interesting and upbeat from start to finish. Have a proper script for the video with flowing content to keep your viewers glued to their screens the entire time. And by interesting I don’t mean it has to be funny. If you are naturally funny, well and good. However, if not, don’t try to act funny as it could backfire. Instead, work with your strengths and find another interesting angle to work with.
3. Come Up With a Hook
You need to come up with a hook to get people’s attention instantly. Most people skip through many Kickstarter videos that they don’t find intriguing in the first few seconds. Come up with an interesting hook to convince your viewers to keep watching.
4. Show, Don’t Tell
Let your video do the talking. Make sure that the video shares your message before you even talk over it. Let your viewers see where you came from, how you got there, and where you plan to take your business. You may go into detail about your idea through text or voice over, but your videos need to see the idea as well.
5. Keep It Legal
When making your video, beware of violating any copyright laws. For instance, if you will be using music, make sure that it is not copyrighted music or pay for it if you must use it. This also applies to logos, images, and other videos that don’t belong to you. There are plenty of royalty-free media sites you can use to make your video.
6. Include a Strong Call to Action in Your Kickstarter Video
You have to let your viewers know exactly what you aim to achieve with your Kickstarter campaign. State clearly how much you are seeking and what you plan to do with it. Be convincing but don’t come across as pushy; keep it credible and sincere. Authenticity will go a long way.
7. Make It High Quality
If you have a good budget for your video, make sure it is high quality to appeal to your viewers. However, this can be challenging for most Kickstarter campaigns with low budgets. If you don’t have much to spend on the video, we recommend making an animation video instead. If you work with a good animation studio, they can help deliver a quality video that meets all the requirements listed above. The great thing about animation is that there is no limit to what it can be about. Also, it can be adjusted multiple times to suit your needs and it will likely be far less expensive than a live action video.
If you need a high-quality, professional video for your next Kickstarter campaign, look no further than Speed Drawing Video. We can help you craft the perfect animation video to help get your campaign funded fast!